We are not an energy retailer. We position VPP AI as an optimisation layer that can work particularly well with dynamic-pricing retailers such as Flow Power or Amber-style products, provided the customer understands volatility risk and the site is suitable for protected battery dispatch.
Customers with a controllable battery, decent solar, predictable evening demand, and an appetite for managed price exposure.
Highly variable homes, weak battery telemetry, or retailers with limited interval transparency can reduce optimisation confidence.
Customers who want guaranteed outcomes or cannot tolerate price spikes may need a more conservative tariff and automation design.
Dynamic pricing retailers
Strong candidate when the customer wants market-responsive automation, understands volatility, and values active protection controls.
Useful where interval visibility, automation responsiveness, and customer education around spikes are all in place.
May still benefit from battery optimisation, but the upside is usually smaller and the rules lean more toward self-consumption and peak clipping.
How we talk about retailer choice
- We can say the service works best with real-time pricing exposure.
- We can explain why Flow Power or Amber-style plans may unlock more value.
- We avoid presenting retailer switching as guaranteed financial advice.
- Frame the product as bill optimisation plus protection.
- Disclose price volatility and forecast uncertainty clearly.
- Let the customer choose the retailer path after seeing the suitability logic.